Successful Brands are an Experience, Not an Entity

By Marybeth Starr

Do you want to build a brand people love and an experience they can’t stop thinking about? Here’s the secret sauce: Consistency, Empathy, and a Sprinkle of Surprise! Your brand voice should be steady across every touchpoint—because mixed signals are for bad businesses. Listen to your customers, each and every one is your VIP. Always look for ways to add a little delight—whether it’s a personalized thank-you or an unexpectedly smooth experience. The brands that win? They don’t just meet expectations; they exceed them. Each month we’ll dive into ways to elevate your brand and customer experience; if you want to reach out, feel free, my email is [email protected] !