President’s Message – July 2025

By Shawn Nowak

“No One Wins Coasting Downhill”

July can be tricky. It’s hot. Dentists are taking vacations. Kids are home. Schedules get weird. Some labs start to slow down… and just like that, so does their momentum.

But here’s the thing: no one wins coasting downhill. That’s not where growth happens. That’s not where the breakthroughs come from.
When the phones get a little quieter, that’s when the best labs double down. They sharpen workflows. They explore that AI tool they’ve been hearing about. They take a good, hard look at which customers are really worth their time—and which ones are just bleeding margin. They finally try that new product or material they’ve been “meaning to get to.”

Because let’s be honest—if July is quiet, August is your launchpad. And if you’re not using the lull to gear up, someone else is. Probably someone hungrier.

At Nowak, we’re not slowing down. We’re helping labs rethink supply chains, test new digital materials, and future-proof their operations. And we’re not waiting for the busy season to start serving value. We’re doing it now. Every day.
So whether you’re buried in crowns or just buried in emails—use the time. Don’t coast. Build.
Let’s keep the momentum.

—Shawn